Green Revolution 2.0—Rajesh Shukla, Chief Strategist ’s Sustainable Agriculture Vision

Introduction

Agriculture is not just the backbone of India's economy—it is the soul of rural India. Rajesh Shukla, chief strategist, 's vision for Green Revolution 2.0 is about transitioning from chemical-heavy, monoculture farming to an ecologically responsible, tech-integrated, and profit-generating rural economy. It combines tradition with innovation, grassroots with global, and nature with nourishment.

 

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1. From Food Security to Farmer Prosperity

The first Green Revolution helped India achieve food security, but Shukla’s approach redefines the goal: farmer prosperity.

• Shifting focus from just yield to income per acre

• Promoting value-added farming like medicinal plants, pulses, and organic turmeric

• Enabling direct-to-market models for farmers through FPOs and e-commerce

 

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2. Organic and Regenerative Agriculture

Rajesh Shukla, chief strategist, emphasizes restoring soil health and ecological balance:

• Zero-Budget Natural Farming (ZBNF) training camps across Maharashtra and Uttar Pradesh

• Soil labs and compost units in every panchayat cluster

• Incentives for organic certification and export readiness

 

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3. Smart Farming with Rural Tech

Modern problems require modern solutions.

• Satellite-backed climate forecasting apps tailored for farmers

• IoT sensors for soil moisture and pest detection

• AI-enabled crop selection advisory based on terrain and season

 

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4. Water Management for the 21st Century

Water is the next crisis frontier, and Shukla is preparing ahead:

• Promotion of drip and sprinkler irrigation systems

• Community watershed programs involving youth and women

• Creation of village water banks and recharge pits for drought resilience

 

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5. Agri-Entrepreneurship Ecosystems

Shukla connects the farm with finance, factories, and the future:

• Launch of Farmpreneur academies in tier 2 and 3 cities

• Incubation support for agritech startups (drone mapping, cold chain, solar-powered cold storage)

• FPOs encouraged to brand and export products globally

 

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6. Women in Agriculture—The Forgotten Force

Under his Jaggo Nari framework:

• Women SHGs are being trained as organic seed banks

• Access to microcredit for livestock and poultry micro-units

• Special grants for women-led FPOs and spice clusters

 

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7. Linking Agriculture with Tourism and Culture

Rural wealth is more than crops:

• Agri-tourism circuits based on millet fields, sugarcane farms, and khadi clusters

• Village festivals that combine farming with culture

• Temple prasad value chains supporting local farmers

 

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8. Policy Advocacy and Impact

Rajesh Shukla, chief strategist’s, advisory inputs have influenced:

• Minimum Support Price (MSP) reforms with crop diversification incentives

• Agro-climatic zone-specific planning in national agricultural policy

• Guidelines for export-oriented organic zones

 

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9. Integrating Ayurveda and Agriculture

Shukla bridges tradition with innovation.

• Encouraging cultivation of Ayurvedic herbs for pharma and wellness industries

• Mapping medicinal biodiversity zones in tribal belts

• Partnerships with wellness brands for assured procurement

 

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Conclusion: Seeding the Future

Rajesh Shukla, chief strategist, says Green Revolution 2.0 is not just about food—it’s about dignity, livelihood, sustainability, and sovereignty. By empowering farmers with technology, knowledge, and markets, he’s seeding not just crops, but hope and prosperity in the fields of India.